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Simple Economics of the Price-Setting Newsvendor Problem

Author

Listed:
  • Michael Salinger

    (School of Management, Boston University, Boston, Massachusetts 02215)

  • Miguel Ampudia

    (Department of Economics, Boston University, Boston, Massachusetts 02215)

Abstract

The Lerner relationship linking the profit-maximizing price to marginal cost and the elasticity of demand generalizes to the price-setting newsvendor, and the result resolves the puzzle over the different effects of additive and multiplicative uncertainty on the solution. Multiplicative uncertainty increases the optimal price because it increases the marginal cost of a unit sold and does not affect the markup factor. Additive uncertainty has no effect on the marginal cost of a unit sold and lowers the markup factor because it increases the elasticity of the average quantity sold with respect to price. This paper was accepted by Martin Lariviere, operations management.

Suggested Citation

  • Michael Salinger & Miguel Ampudia, 2011. "Simple Economics of the Price-Setting Newsvendor Problem," Management Science, INFORMS, vol. 57(11), pages 1996-1998, November.
    • Handle: RePEc:inm:ormnsc:v:57:y:2011:i:11:p:1996-1998
    DOI: 10.1287/mnsc.1110.1388
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    References listed on IDEAS

    as
    1. Khouja, Moutaz, 1999. "The single-period (news-vendor) problem: literature review and suggestions for future research," Omega, Elsevier, vol. 27(5), pages 537-553, October.
    2. Nicholas C. Petruzzi & Maqbool Dada, 1999. "Pricing and the Newsvendor Problem: A Review with Extensions," Operations Research, INFORMS, vol. 47(2), pages 183-194, April.
    3. Gal Raz & Evan L. Porteus, 2006. "A Fractiles Perspective to the Joint Price/Quantity Newsvendor Model," Management Science, INFORMS, vol. 52(11), pages 1764-1777, November.
    4. A. P. Lerner, 1934. "The Concept of Monopoly and the Measurement of Monopoly Power," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 1(3), pages 157-175.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Schulte, Benedikt & Sachs, Anna-Lena, 2020. "The price-setting newsvendor with Poisson demand," European Journal of Operational Research, Elsevier, vol. 283(1), pages 125-137.
    2. Azad Gholami, Reza & Sandal, Leif K. & Ubøe, Jan, 2019. "Markets With Memory: Dynamic Channel Optimization Models With Price-Dependent Stochastic Demand," Discussion Papers 2019/8, Norwegian School of Economics, Department of Business and Management Science.
    3. Wang, Jian-Cai & Lau, Amy Hing-Ling & Lau, Hon-Shiang, 2013. "Dollar vs. percentage markup pricing schemes under a dominant retailer," European Journal of Operational Research, Elsevier, vol. 227(3), pages 471-482.
    4. Deng, Shiming & Li, Wei & Wang, Tian, 2020. "Subsidizing mass adoption of electric vehicles with a risk-averse manufacturer," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 547(C).
    5. Guo, Peijun & Ma, Xiuyan, 2014. "Newsvendor models for innovative products with one-shot decision theory," European Journal of Operational Research, Elsevier, vol. 239(2), pages 523-536.
    6. Zhao, Xuan & Atkins, Derek & Hu, Ming & Zhang, Wensi, 2017. "Revenue management under joint pricing and capacity allocation competition," European Journal of Operational Research, Elsevier, vol. 257(3), pages 957-970.
    7. Xiuyan Ma, 2019. "Pricing to the Scenario: Price-Setting Newsvendor Models for Innovative Products," Mathematics, MDPI, vol. 7(9), pages 1-15, September.
    8. Andrew Butters, R., 2019. "On demand uncertainty in the newsvendor model," Economics Letters, Elsevier, vol. 185(C).
    9. Leon Yang Chu & Noam Shamir & Hyoduk Shin, 2017. "Strategic Communication for Capacity Alignment with Pricing in a Supply Chain," Management Science, INFORMS, vol. 63(12), pages 4366-4377, December.

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