Individualized Hybrid Models for Conjoint Analysis
AbstractIncreasingly, conjoint analysts are being asked to design and analyze studies involving large numbers of attributes and/or attribute levels. Various types of approaches, including attribute bridging, Adaptive Conjoint Analysis, and hybrid models have been proposed to deal with the problem. This paper describes recent developments in hybrid modeling. Four hybrid models are described and compared in terms of their performance in an industry-based study entailing 15 product attributes. Comparisons are made in terms of internal cross-validation, market share estimates, attribute importances clustering, and its relationship to exogenous background variables. The proposed models are also compared to selected models from the transportation science literature. The authors emphasize the point that comparative model performance may strongly depend on the ways in which the models are to be used.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by INFORMS in its journal Management Science.
Volume (Year): 42 (1996)
Issue (Month): 6 (June)
conjoint analysis; computer simulation;
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- van der Rhee, Bo & Verma, Rohit & Plaschka, Gerhard, 2009. "Understanding trade-offs in the supplier selection process: The role of flexibility, delivery, and value-added services/support," International Journal of Production Economics, Elsevier, vol. 120(1), pages 30-41, July.
- Ulengin, Burc & Ulengin, Fusun & Guvenc, Umit, 2001. "A multidimensional approach to urban quality of life: The case of Istanbul," European Journal of Operational Research, Elsevier, vol. 130(2), pages 361-374, April.
- Jessica Coria & Pablo Marshall, 2001. "Valoracion De Atributos De Profesionales Universitarios," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 4(2), pages 193-213.
- Ulengin, Fusun & Ilker Topcu, Y. & Sahin, Sule Onsel, 2001. "An integrated decision aid system for Bosphorus water-crossing problem," European Journal of Operational Research, Elsevier, vol. 134(1), pages 179-192, October.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.