Implications of Salesforce Productivity Heterogeneity and Demotivation: A Navy Recruiter Case Study
AbstractThis paper describes a study of Navy recruiter productivity at the individual recruiter level. Timeseries of monthly contract production by each of 345 recruiters who served for six months or more during the period May 1977--December 1978 formed the basis of the study. A wide variation in job tenure was observed in this data with some recruiters beginning their normal three-year tour of duty, and others in their second or third years. Two key empirical findings are reported here: (1) in addition to the expected learning period at the beginning of a recruiter's tour of duty there was a severe and extended demotivational (or "delearning") period at the end of the tour. Production during these periods was very low. (2) substantial heterogeneity existed in recruiter productivity after controlling for the impact of tenure. Recruiter performance is predictable---good recruiters tend to stay good while poor recruiters continue to perform poorly. A stochastic model for heterogeneous production is developed and an early rotation policy for poorly performing recruiters is proposed. Under this policy a recruiter is observed for N months after the learning period. If total production in N months is less than c, the recruiter is rotated out and is replaced by a new recruiter. It is shown that the optimal selection of N and c can substantially improve recruiter force productivity. Productivity improves even when these parameters deviate somewhat from optimality. U.S. Navy Recruiting command initiatives that resulted from this and related studies are described. They included a change in the measure used for recruiter goal setting and an incentive system which led to rewards for superior recruiters and reassigning poorly performing recruiters to nonrecruiting duty. Finally the paper discusses the implications of the results obtained for industrial salesforces.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by INFORMS in its journal Management Science.
Volume (Year): 32 (1986)
Issue (Month): 11 (November)
sales force productivity; military recruiting; rotation policy; heterogeneity;
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Banker, Rajiv D. & Lee, S.-Y.Seok-Young & Potter, Gordon & Srinivasan, Dhinu, 2000. "An empirical analysis of continuing improvements following the implementation of a performance-based compensation plan," Journal of Accounting and Economics, Elsevier, vol. 30(3), pages 315-350, December.
- de Grip, Andries & Sauermann, Jan & Sieben, Inge, 2011.
"The Role of Peers in Estimating Tenure-Performance Profiles: Evidence from Personnel Data,"
IZA Discussion Papers
6164, Institute for the Study of Labor (IZA).
- Grip Andries de & Sauermann Jan & Sieben Inge, 2011. "The role of peers in estimating tenure-performance profiles: evidence from personnel data," Research Memorandum 052, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
- Grip Andries de & Sauermann Jan & Sieben Inge, 2011. "The role of peers in estimating tenure-performance profiles: Evidence from personnel data," ROA Research Memorandum 014, Maastricht University, Research Centre for Education and the Labour Market (ROA).
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.