Problems in Predicting New Product Growth for Consumer Durables
AbstractA popular model of new product diffusion is applied in an international setting. Several limitations on its use are noted: instability with limited data, environmental differences, and systematic under reporting of estimated time to attain peak level of first purchase sales.
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Bibliographic InfoArticle provided by INFORMS in its journal Management Science.
Volume (Year): 26 (1980)
Issue (Month): 10 (October)
marketing: new products; forecasting; industries: electric/electronic;
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