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The New-Trier Stochastic Model of Brand Choice

Author

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  • David A. Aaker

    (University of California, Berkeley)

Abstract

This paper presents a description and an empirical evaluation of a new stochastic model of brand choice, the new-trier model, developed to model the purchasing process following the first purchase of an unfamiliar (to the purchaser) brand. Empirical analysis and model refinement yields several interesting insights into consumer decision processes. Several managerial applications of the model are considered.

Suggested Citation

  • David A. Aaker, 1971. "The New-Trier Stochastic Model of Brand Choice," Management Science, INFORMS, vol. 17(8), pages 435-450, April.
    • Handle: RePEc:inm:ormnsc:v:17:y:1971:i:8:p:b435-b450
    DOI: 10.1287/mnsc.17.8.B435
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    Cited by:

    1. Peter S. Fader & Bruce G. S. Hardie & Chun-Yao Huang, 2004. "A Dynamic Changepoint Model for New Product Sales Forecasting," Marketing Science, INFORMS, vol. 23(1), pages 50-65, October.
    2. Meade, Nigel & Islam, Towhidul, 2010. "Using copulas to model repeat purchase behaviour - An exploratory analysis via a case study," European Journal of Operational Research, Elsevier, vol. 200(3), pages 908-917, February.

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