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Editorial: Fifty Years of

Author

Listed:
  • Steven M. Shugan

    (University of Florida, Warrington College of Business, 201B Bryan Hall, P.O. Box 117155, Gainesville, Florida 32611)

Abstract

We have observed conspicuous changes in the 25 years after Frank M. Bass, John D. C. Little, and Donald G. Morrison begot . benefited from five subsequent editors and fifty different area editors. New submissions grew from 40 to over 320. Published articles grew from 16 to over 45 per year. We discuss six possible developments for the next 25 years. (1) The Internet's extraordinary search capabilities will diminish the distinctiveness of each journal. (2) The Internet will allow any researcher to publish research without journals. (3) Faster dissemination is inevitable. (4) Many economical electronic journals will enter the market. (5) The business model of print journals must change. (6) We will publish new forms of content (e.g., videos, blogs, running reviews, and subsequent comments by the authors).

Suggested Citation

  • Steven M. Shugan, 2006. "Editorial: Fifty Years of," Marketing Science, INFORMS, vol. 25(6), pages 551-555, 11-12.
  • Handle: RePEc:inm:ormksc:v:25:y:2006:i:6:p:551-555
    DOI: 10.1287/mksc.1060.0251
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    References listed on IDEAS

    as
    1. Steven M. Shugan, 2005. "Editorial: A Thanks to the Many Individuals Who Make Publication of Possible," Marketing Science, INFORMS, vol. 24(3), pages 305-309.
    2. Steven M. Shugan, 2006. "Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error," Marketing Science, INFORMS, vol. 25(3), pages 203-216, 05-06.
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    10. Steven M. Shugan, 2002. "The Mission of Marketing Science," Marketing Science, INFORMS, vol. 21(1), pages 1-13.
    11. Steven M. Shugan, 2005. "Brand Loyalty Programs: Are They Shams?," Marketing Science, INFORMS, vol. 24(2), pages 185-193.
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    13. Steven M. Shugan, 2004. "The Impact of Advancing Technology on Marketing and Academic Research," Marketing Science, INFORMS, vol. 23(4), pages 469-475.
    14. Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper 2000-123, Tilburg University, Center for Economic Research.
    15. Steven M. Shugan, 2005. "Marketing and Designing Transaction Games," Marketing Science, INFORMS, vol. 24(4), pages 525-530.
    16. Barry Alan Pasternack, 1985. "Optimal Pricing and Return Policies for Perishable Commodities," Marketing Science, INFORMS, vol. 4(2), pages 166-176.
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    18. Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
    19. Steven M. Shugan, 2003. "Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?," Marketing Science, INFORMS, vol. 22(2), pages 151-160.
    20. Steven M. Shugan, 2006. "Editorial: Save Research—Abandon the Case Method of Teaching," Marketing Science, INFORMS, vol. 25(2), pages 109-115, 03-04.
    21. Donald G. Morrison & Jagmohan S. Raju, 2004. "50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future," Management Science, INFORMS, vol. 50(4), pages 425-428, April.
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    Cited by:

    1. Preyas S. Desai, 2011. "Editorial--Marketing Science: Marketing and Science," Marketing Science, INFORMS, vol. 30(1), pages 1-3, 01-02.
    2. Modak, Nikunja M. & Merigó, José M. & Weber, Richard & Manzor, Felipe & Ortúzar, Juan de Dios, 2019. "Fifty years of Transportation Research journals: A bibliometric overview," Transportation Research Part A: Policy and Practice, Elsevier, vol. 120(C), pages 188-223.
    3. Robertson, Jeandri & Pitt, Leyland & Ferreira, Caitlin, 2020. "Entrepreneurial ecosystems and the public sector: A bibliographic analysis," Socio-Economic Planning Sciences, Elsevier, vol. 72(C).

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