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Technical Note—Simplified Estimation Procedures for MCI Models

Author

Listed:
  • Masao Nakanishi

    (Department of Commerce, Kwansei Gakuin University, Nishinomiya, Japan 662)

  • Lee G. Cooper

    (Graduate School of Management, University of California, Los Angeles, California 90024)

Abstract

Structural transformations of the MCI model are presented which make the model easily estimated using dummy variables with widely available regression packages. The MCI model is empirically shown to provide better predictive power than several other models of similar form, but ones which do not produce logically consistent market share estimates.

Suggested Citation

  • Masao Nakanishi & Lee G. Cooper, 1982. "Technical Note—Simplified Estimation Procedures for MCI Models," Marketing Science, INFORMS, vol. 1(3), pages 314-322.
    • Handle: RePEc:inm:ormksc:v:1:y:1982:i:3:p:314-322
    DOI: 10.1287/mksc.1.3.314
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    Citations

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    Cited by:

    1. M. Del Gatto & C. Mastinu, 2017. "A Huff model with heterogeneous retailers fits well in Southern Italy," Working Paper CRENoS 201711, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    2. Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
    3. Merino, María & Ramirez-Nafarrate, Adrian, 2016. "Estimation of retail sales under competitive location in Mexico," Journal of Business Research, Elsevier, vol. 69(2), pages 445-451.
    4. Brockett, Patrick L. & Charnes, Abraham & Cooper, William W. & Learner, David & Phillips, Fred Y., 1995. "Information theory as a unifying statistical approach for use in marketing research," European Journal of Operational Research, Elsevier, vol. 84(2), pages 310-329, July.
    5. Thomas-Agnan, Christine & Morais, Joanna, 2019. "Covariates impacts in compositional models and simplicial derivatives," TSE Working Papers 19-1057, Toulouse School of Economics (TSE).
    6. Mesak, Hani I. & Bari, Abdullahel & Luehlfing, Michael S. & Han, Fei, 2015. "On modeling the advertising-operations interface under asymmetric competition," European Journal of Operational Research, Elsevier, vol. 240(1), pages 278-291.
    7. Douglas Smith, L. & Moses, Steven W., 1996. "Strategic planning of transportation services for petroleum products An application of capacitated gravity models," European Journal of Operational Research, Elsevier, vol. 88(2), pages 215-230, January.
    8. Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.
    9. Lau, K. & Kagan, A. & Post, G. V., 1997. "Market share modeling within a switching regression framework," Omega, Elsevier, vol. 25(3), pages 345-353, June.
    10. Neuenfeldt, S. & Rieger, J. & Heckelei, T. & Gocht, A. & Ciaian, P. & Tetteh, G., 2018. "A multiplicative competitive interaction model to explain structural change along farm specialisation, size and exit/entry using Norwegian farm census data," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277090, International Association of Agricultural Economists.
    11. Lee Cooper & Masao Nakanishi, 1983. "Two logit models for external analysis of preferences," Psychometrika, Springer;The Psychometric Society, vol. 48(4), pages 607-620, December.
    12. Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Other publications TiSEM 165e547c-82c7-426a-a9d5-b, Tilburg University, School of Economics and Management.
    13. Morais, Joanna & Simioni, Michel & Thomas-Agnan, Christine, 2016. "A tour of regression models for explaining shares," TSE Working Papers 16-742, Toulouse School of Economics (TSE).
    14. Cliquet, Gerard, 1995. "Implementing a subjective MCI model: An application to the furniture market," European Journal of Operational Research, Elsevier, vol. 84(2), pages 279-291, July.
    15. Neuenfeldt, Sebastian & Gocht, Alexander & Ciaian, Pavel & Heckelei, Thomas & Jongeneel, Roel, 2017. "Structural Change In European Agriculture," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261141, European Association of Agricultural Economists.

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