Market Incumbency and Technological Inertia
AbstractThis paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalization are particularly likely to lead incumbents to soft-pedal such innovations.
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Bibliographic InfoArticle provided by INFORMS in its journal Marketing Science.
Volume (Year): 10 (1991)
Issue (Month): 2 ()
new products; competitive strategy;
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