Advanced Search
MyIDEAS: Login

How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?

Contents:

Author Info

  • Chen-Yu Lin

    (Department of International Trade, Feng Chia University, Taiwan)

  • David Marshall

    (University of Edinburgh Business School, University of Edinburgh, UK)

  • John Dawson

    (University of Edinburgh Business School, University of Edinburgh, UK Institute for Retail Studies, University of Stirling, UK)

Registered author(s):

    Abstract

    This research aims to present a value-based, consumer-centric view of convenience retailer innovativeness. It draws on focus groups undertaken with convenience store consumers in Taiwan. The results show that consumers evaluate the innovativeness of a convenience retailer through not only novel products but also creative services, communications, and store atmosphere. The research concludes that perceived convenience retailer innovativeness (PCRI) can enhance customer loyalty by increasing customers' perceived value in four distinct value dimensions: convenience, emotion, quality, and price. Summarizing the findings from the focus group interviews and previous literature, this research proposes a consumer processing model.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.ijbe.org/table%20of%20content/pdf/vol12-2/vol12-2-06.pdf
    Download Restriction: no

    File URL: http://www.ijbe.org/table%20of%20content/abstract/vol.12/No.2/06.htm
    Download Restriction: no

    Bibliographic Info

    Article provided by College of Business, and College of Finance, Feng Chia University, Taichung, Taiwan in its journal International Journal of Business and Economics.

    Volume (Year): 12 (2013)
    Issue (Month): 2 (December)
    Pages: 171-179

    as in new window
    Handle: RePEc:ijb:journl:v:12:y:2013:i:2:p:171-179

    Contact details of provider:
    Postal: 100 Wenhwa Road, Seatwen, Taichung
    Web page: http://www.ijbe.org/
    More information through EDIRC

    Related research

    Keywords: perceived convenience retailer innovativeness; perceived value; qualitative research;

    Find related papers by JEL classification:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Kunz, Werner & Schmitt, Bernd & Meyer, Anton, 2011. "How does perceived firm innovativeness affect the consumer?," Journal of Business Research, Elsevier, vol. 64(8), pages 816-822, August.
    2. Shih-Fen S Chen, 2009. "A transaction cost rationale for private branding and its implications for the choice of domestic vs offshore outsourcing," Journal of International Business Studies, Palgrave Macmillan, vol. 40(1), pages 156-175, January.
    3. Richard B. Freeman & Alice O. Nakamura & Leonard I. Nakamura & Marc Prudhomme & Amanda Pyman, 2011. "Wal-Mart innovation and productivity: a viewpoint," Canadian Journal of Economics, Canadian Economics Association, vol. 44(2), pages 486-508, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ijb:journl:v:12:y:2013:i:2:p:171-179. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Yi-Ju Su).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.