Memory Strength and Criterion Shift in the False Memory Paradigm: A Learning Case of Hamdard University, Karachi, Pakistan

The attempt has been made to investigate the criterion shift hypothesis once again by intruding a confidence measurement, which possibly clarify the role that criterion shifts play in the false memory phenomenon. Literature Review: Literature review shows that this hypothesis still needs research upon the same topic. Methods: This study is experimental in which students of Hamdard University were selected as subjects. Subjects were 40 students from BBA and MBA program. Both male/female and left/right handed subjects participated. All subjects were not native English speakers. The experiment was conducted using a computer program to collect the data. Generally, the experiment had two parts, firstly a study/recall phase and secondly a test/recognition phase. The scale we introduced to allow participants to assess their own certainty about the classification of recognition items is more detailed than that used in the Roediger and McDermott study. Our hypothesis was that a shift in decision criterion would become evident by means of a lower certainty measure for lure words as compared to target words from the lists. Conclusion: This difference was found in our data. The mean certainty measure we found for the critical lures is significantly lower than the mean certainty for the targets. Classification-D83; I21; O31;