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Türkiye’de LCD Televizyon Piyasası

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Author Info

  • Ahmet GERBOĞA
  • Tuncay SERDAROĞLU
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    Abstract

    Bu makalede Türkiye’de LCD televizyon fiyatlarını belirleyen faktörler ve firmalar arası fiyat farklılıkları incelenmiştir. Çalışma sonuçlarına göre ekran genişliği, çözünürlük, kontrast oranı, parlaklık ve PC sinyal algılama niteliği LCD televizyonların fiyatlarını etkilemektedir. Bu özellikleri aynı olan üreticiler arasında en ucuzu Vestel, en pahalı olanları da Sharp, Panasonic ve Loewe’dir. Piyasanın lideri konumundaki Philips ile Toshiba, LG, Arçelik, Samsung ve Sony Bravia LCD televizyonları arasında bir fiyat farkı bulunamamıştır.

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    Bibliographic Info

    Article provided by Bilgesel Yayincilik in its journal İktisat İşletme ve Finans.

    Volume (Year): 22 (2007)
    Issue (Month): 256 ()
    Pages: 128-132

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    Handle: RePEc:iif:iifjrn:v:22:y:2007:i:256:p:128-132

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    Related research

    Keywords: lcd televizyon piyasası; fiyatlandırma davranışı; ürün farklılaştırması;

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