IDEAS home Printed from https://ideas.repec.org/a/igg/jesma0/v6y2014i1p1-22.html
   My bibliography  Save this article

Exploration of Location-Based Services Adoption

Author

Listed:
  • Brad McKenna

    (Portsmouth Business School, University of Portsmouth, Portsmouth, UK)

  • Tuure Tuunanen

    (Department of Computer Science and Information Systems, University of Jyväskylä, Jyväskylä, Finland)

  • Lesley A. Gardner

    (Department of ISOM, University of Auckland, Auckland, New Zealand)

Abstract

The purpose of this paper is to explore aspects of user perceptions of their use of location-based services. As mobile technologies become more ubiquitous in the general population, it is reasonable to assume that individuals will consume services and software to enhance their aspirations and entertainment desires. This study begins by constructing a location-based service prototype simulation. It then conducts an experiment and analysis based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A survey was developed to extract usage information from participants, followed by an analysis of the results using PLS. The analysis shows significant indicators that suggest behaviour patterns of early adopters of location-based services are being observed. This paper applies the UTAUT model using a location-based service experiment to understand the underlying perceptions of individuals who may adopt location-based services. The authors study the effects of multiple parameters on the use of a location-based service simulation. Through this simulation and a following survey, current perceptions of LBS are investigated and insights gained.

Suggested Citation

  • Brad McKenna & Tuure Tuunanen & Lesley A. Gardner, 2014. "Exploration of Location-Based Services Adoption," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 6(1), pages 1-22, January.
  • Handle: RePEc:igg:jesma0:v:6:y:2014:i:1:p:1-22
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijesma.2014010101
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jesma0:v:6:y:2014:i:1:p:1-22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.