IDEAS home Printed from https://ideas.repec.org/a/igg/jeco00/v7y2009i2p22-43.html
   My bibliography  Save this article

A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce

Author

Listed:
  • Craig Van Slyke

    (Saint Louis University, USA)

  • France Belanger

    (Virginia Tech, USA)

  • Christie L. Comunale

    (Long Island University-CW Campus, USA)

Abstract

For e-commerce to grow, customers must trust organizations with which they interact. In this article, we propose and test a theoretically-derived model of trustworthiness of Web merchants in general. Trustworthiness is influenced by behavioral, competence, and attitudinal beliefs. Findings indicate trustworthiness is strongly influenced by behavior-related beliefs, and less strongly by attitude-related beliefs. Trustworthiness beliefs impact intentions to purchase from Web merchants.

Suggested Citation

  • Craig Van Slyke & France Belanger & Christie L. Comunale, 2009. "A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 7(2), pages 22-43, April.
    • Handle: RePEc:igg:jeco00:v:7:y:2009:i:2:p:22-43
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2009040102
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Di Fatta, Davide & Patton, Dean & Viglia, Giampaolo, 2018. "The determinants of conversion rates in SME e-commerce websites," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 161-168.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jeco00:v:7:y:2009:i:2:p:22-43. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.