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Global Reach for Community: Experiences of a University-Community Collaboration

Author

Listed:
  • Purnendu Mandal

    (Marshall University, Huntington, USA)

  • Dale H. Shao

    (Marshall University, Huntington, USA)

  • Roger J. Kennedy

    (Chapman Technical Group, USA)

Abstract

Community-initiated information dissemination types of activities over the Internet are showing a growing trend in recent years. Local communities realized the potential of enormous benefits in promoting their locality in the Internet. This case focuses on an Internet-based community development project that promotes e-commerce concepts among customers, local businesses, and local government bodies. A volunteer organization, St. Albans Renaissance Group in the State of West Virginia, and a regional university, Marshall University at Huntington, West Virginia, spearheaded the project. The experiences gained in the process of developing a large Web site are discussed here. This case suggests an approach that could be used to develop Web sites for e-commerce in cash strapped local communities, and to increase the likelihood that the initiatives would be successful.

Suggested Citation

  • Purnendu Mandal & Dale H. Shao & Roger J. Kennedy, 2004. "Global Reach for Community: Experiences of a University-Community Collaboration," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 2(4), pages 128-143, October.
  • Handle: RePEc:igg:jeco00:v:2:y:2004:i:4:p:128-143
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