IBF: An Integrated Business Framework for Virtual Communities
AbstractThe paper provides an integrated business framework for Business-to-Business, Business-to-Consumer and Consumer-to-Consumer Virtual Communities. The framework involves internal and external factors. Internal factors that include: market analysis; products/services promotion; development of trust; social influence and Knowledge sharing, differ from the different orientations of the framework, while the external factors involve competitors and technological aspects that, while differing from the framework business orientation, have an important impact on the design and development of the business activities.
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Bibliographic InfoArticle provided by IGI Global in its journal Journal of Electronic Commerce in Organizations (JECO).
Volume (Year): 10 (2012)
Issue (Month): 1 (January)
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Web page: http://www.igi-global.com
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