IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v4y2008i4p16-25.html
   My bibliography  Save this article

E-Business Decision Making by Agreement

Author

Listed:
  • William J. Tastle

    (Ithaca College, USA)

  • Mark J. Wierman

    (Creighton University, USA)

Abstract

Gathering customer data over the Internet is largely limited to collecting the responses to a set of easily answerable questions, such as Yes/No questions and Likert scale questions. These data are then analyzed to identify customer trends or other items of interest to management. The data can be useful, but key to their usage is the application of suitable mathematical tools. Traditionally little more than standard statistics has been used in the analysis of ordinal, or category, data. This can be inaccurate and in some cases, misleading. This paper introduces measures of agreement and dissent to the field of eBusiness analysis and shows how ordinal data can be analyzed in more meaningful ways.

Suggested Citation

  • William J. Tastle & Mark J. Wierman, 2008. "E-Business Decision Making by Agreement," International Journal of E-Business Research (IJEBR), IGI Global, vol. 4(4), pages 16-25, October.
    • Handle: RePEc:igg:jebr00:v:4:y:2008:i:4:p:16-25
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jebr.2008100102
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:4:y:2008:i:4:p:16-25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.