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Measuring e-Commerce Technology Enabled Business Value: An Exploratory Research

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  • M. Adam Mahmood

    (University of Texas at El Paso, USA)

  • Leopoldo Gemoets

    (University of Texas at El Paso, USA)

  • Laura L. Hall

    (University of Texas at El Paso, USA)

  • Francisco J. López

    (Macon State College, USA)

  • Ritesh Mariadas

    (University of Texas at El Paso, USA)

Abstract

While a plethora of anecdotal evidence exists, there is little empirical evidence on the value-creating potential of e-commerce technologies. The present research investigates whether firms using e-commerce technologies are successful in generating business value and, if so, what e-commerce drivers determine success and how to best use these drivers. This work shows how diffusion theory can be used to analyze the wide-spread utilization of e-commerce technologies and how they create business value. It presents an exploratory model of e-commerce business value grounded in information technology (IT) business value and productivity literature. We use a sample from more than 550 company executives, identified as innovative and successful users of IT.

Suggested Citation

  • M. Adam Mahmood & Leopoldo Gemoets & Laura L. Hall & Francisco J. López & Ritesh Mariadas, 2008. "Measuring e-Commerce Technology Enabled Business Value: An Exploratory Research," International Journal of E-Business Research (IJEBR), IGI Global, vol. 4(2), pages 48-68, April.
    • Handle: RePEc:igg:jebr00:v:4:y:2008:i:2:p:48-68
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