IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v4y2008i1p55-68.html
   My bibliography  Save this article

Pricing Strategy of Online Knowledge Market: The Analysis of Google Answers

Author

Listed:
  • Zuopeng (Justin) Zhang

    (Eastern New Mexico University, USA)

  • Sajjad M. Jasimuddin

    (University of Wales at Aberystwyth, UK)

Abstract

This article addresses the different levels of pricing strategies for an online knowledge market. Based on the best practice from Google Answers, an online knowledge market is modeled as a marketplace where consumers ask and researchers answer questions to make knowledge transactions. Consumers optimally price their questions to obtain answers, and a firm maintains the online knowledge market by determining the optimal price allocation to researchers. Our study identifies two types of consumers, spin-off and mainstream, based on whether additional utilities will be derived from the market. In addition, we investigate how the firm can use minimal and maximal posting prices to regulate the knowledge market.

Suggested Citation

  • Zuopeng (Justin) Zhang & Sajjad M. Jasimuddin, 2008. "Pricing Strategy of Online Knowledge Market: The Analysis of Google Answers," International Journal of E-Business Research (IJEBR), IGI Global, vol. 4(1), pages 55-68, January.
    • Handle: RePEc:igg:jebr00:v:4:y:2008:i:1:p:55-68
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jebr.2008010104
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:4:y:2008:i:1:p:55-68. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.