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Two Faces of Mobile Shopping: Self-Efficacy and Impulsivity

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  • Thaemin Lee

    (Department of Business Administration, Chungbuk National University, Cheongju, Chungbuk, South Korea)

  • Cheol Park

    (Division of Business Administration, Korea University, Sejong City, South Korea)

  • Jongkun Jun

    (Department of International Business, Hankuk University of Foreign Studies, Yongin-si, Gyeonggi-do, South Korea)

Abstract

This study examines the positive and negative effects of mobile shopping. It identifies and tests the antecedents and consequences of self-efficacy and impulse buying that result from mobile shopping. The results reveal that perceived convenience, perceived ease of response, and perceived control significantly affect self-efficacy and impulse buying. In addition, the results demonstrate that significant relationships exist between self-efficacy and satisfaction, and impulse buying and regret. Further, the study identifies significant moderating effects of consumer knowledge on casual relationships that exist between some variables. Based on these results, this paper provides a discussion of the implications of this research and offers suggestions for further research.

Suggested Citation

  • Thaemin Lee & Cheol Park & Jongkun Jun, 2014. "Two Faces of Mobile Shopping: Self-Efficacy and Impulsivity," International Journal of E-Business Research (IJEBR), IGI Global, vol. 10(1), pages 15-32, January.
  • Handle: RePEc:igg:jebr00:v:10:y:2014:i:1:p:15-32
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    Cited by:

    1. Viejo-Fernández, Nuria & Sanzo-Pérez, María José & Vázquez-Casielles, Rodolfo, 2020. "Is showrooming really so terrible? start understanding showroomers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    2. Youshin Kwak & Jeeyeon Kim & Yeolib Kim & Jeonghye Choi, 2021. "Understanding digital consumers' well‐being in Asia: The moderating roles of digital natives and privacy concerns," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(4), pages 1274-1291, December.
    3. Yang, Feng & Tang, Jing & Men, Jinqi & Zheng, Xiabing, 2021. "Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

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