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The Gathering Storm: Analyzing the Cloud Computing Ecosystem and Implications for Public Policy

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Author Info

  • Kenji KUSHIDA

    (Stanford University)

  • Jonathan MURRAY

    (Warner Music Group)

  • John ZYSMAN

    (University of California Berkeley)

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    Abstract

    We contend that cloud computing is historically unique by simultaneously being an innovation ecosystem, production platform, and global marketplace. In the 1st Part we define cloud computing as a 'dynamic' utility, listing key characteristics of what it is and what it is not, both from providers' and users' vantages. In the 2nd Part we characterize three competitive battles in the broader cloud ecosystem - winning the User (cloud providers), the search for value (network providers), and the device wars (device providers). We then provide a new and simple, but powerful and practically applicable typology that combines the type of providers with the commonly understood architecture types. The 3rd Part applies this framework to analyze the business strategies of global cloud service providers and select others in the broader ecosystem. We conclude with policy implications and where to take research from here.

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    File URL: http://repec.idate.fr/RePEc/idt/journl/CS8503/CS85_KUSHIDA_MURRAY_ZYSMAN.pdf
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    Bibliographic Info

    Article provided by IDATE, Com&Strat dept. in its journal Communications & Strategies.

    Volume (Year): 1 (2012)
    Issue (Month): 85 (1st quarter)
    Pages: 63-85

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    Handle: RePEc:idt:journl:cs8503

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    Related research

    Keywords: cloud computing; industry analysis; business models; policy.;

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    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Martin Kenney & Bryan Pon, 2011. "Structuring the Smartphone Industry: Is the Mobile Internet OS Platform the Key?," Journal of Industry, Competition and Trade, Springer, vol. 11(3), pages 239-261, September.
    2. Kenney, Martin & Pon, Bryan, 2011. "Structuring the Smartphone Industry. Is the Mobile Internet OS Platform the Key?," Discussion Papers 1238, The Research Institute of the Finnish Economy.
    3. Sluijs, J.P.J.B. & Larouche, P. & Sauter, W., 2011. "Cloud Computing in the EU Policy Sphere," Discussion Paper 2011-036, Tilburg University, Tilburg Law and Economic Center.
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    Cited by:
    1. Jaclyn SELBY, 2012. "Anyone's Game: Economic and Policy Implications of the Internet of Things as a Market for Services," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(87), pages 21-40, 3rd quart.

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