Positive reputation – a factor of success – using the example of German food retail companies
AbstractThe positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures are eligible to generate a positive impact and higher added value. In times of globalisation and growing competitive pressure, it is especially these market participants, who will exploit every possible means to hold their grounds. In this context, customer loyalty and qualified personnel play a decisive role. Hence, this theory not only analyses the positive impact on the shareholder value in detail but also the origin and development of reputation. In the following, the benefit of positive corporate reputation for the entire German food retail enterprise as well as for the stakeholder groups 'customers' and 'employees' will be explained.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Inderscience Enterprises Ltd in its journal World Review of Entrepreneurship, Management and Sustainable Development.
Volume (Year): 6 (2010)
Issue (Month): 4 ()
Contact details of provider:
Web page: http://www.inderscience.com/browse/index.php?journalID=173
stakeholders; enterprise value; Germany; positive reputations; success factors; food retailing; retail industry; retailers; reputation management; small and medium-sized enterprises; SMEs; flat hierarchies; hierarchical structures; positive impact; added value; globalisation; competitive pressures; competitiveness; customer loyalty; qualified personnel; shareholders; employees; corporate reputation; entrepreneurs; entrepreneurship; entrepreneurialism; relations management; relationships; value creation; sustainable development; sustainability.;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Graham Langley) or (Christopher F. Baum).
If references are entirely missing, you can add them using this form.