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Business strategy and performance of small and medium manufacturing firms in Malaysia

Author

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  • Mohd Khairuddin Hashim
  • Mustafa Zakaria

Abstract

Although business strategy has attracted much attention in the literature, the review of past research suggests limited number of studies have attempted to investigate business strategy in the context of local firms, particularly among the small and medium manufacturing firms (SMMFs). The purpose of this study was to address this research issue. More specifically, this study attempted to examine whether the performance of the SMMFs differs with the type of business strategy being adopted. The data for the study was collected from 125 SMMFs. Analyses of the data provide empirical evidence that indicates significant difference between the performance and the business strategy being employed by the SMMFs in the study.

Suggested Citation

  • Mohd Khairuddin Hashim & Mustafa Zakaria, 2010. "Business strategy and performance of small and medium manufacturing firms in Malaysia," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 6(1/2), pages 125-134.
    • Handle: RePEc:ids:wremsd:v:6:y:2010:i:1/2:p:125-134
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    Citations

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    Cited by:

    1. Nazlina Zakaria Author_Email: nazlina@uum.edu.my & Dr. Siti Rohaida Mohamed Zainal & Prof. Dr. Aizzat Mohd. Nasurdin, 2011. "Investigating The Role Of Human Resource Management Practices On The Performance Of Sme: A Conceptual Framework," Annual Summit on Business and Entrepreneurial Studies (ASBES 2011) Proceeding 2011-021-153, Conference Master Resources.
    2. Nazlina Zakaria & Siti Rohaida Mohamed Zainal (PhD) & Prof. Dr. Aizzat Mohd. Nasurdin, 2012. "Investigating The Role Of Human Resource Management Practices On The Performance Of Sme: A Conceptual Framework," Journal of Global Management, Global Research Agency, vol. 3(1), pages 74-92, January.

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