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Accelerating the fuzzy front-end of NPD projects: methods and management

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  • Jongbae Kim
  • David Wilemon

Abstract

In rapidly changing competitive conditions, firms competing on the basis of their new products need to be proficient in accelerating their product development programmes. Several research studies have suggested that the entire NPD process can be improved. In this paper, however, we focus on the 'upfront' or 'fuzzy front-end' (FFE) phase. We review several studies which reveal useful insights into speeding the FFE. Next, we examine the benefits of accelerating the FFE as well as the challenges encountered. We then advance several approaches for speeding the FFE. If firms excel in managing and accelerating their FFE activities, it offers firms the opportunity to more rapidly develop and commercialise their new products. A major goal of our paper is to examine the importance of streamlining the FFE as well as to suggest various methods for accelerating this critical phase of the innovation process.

Suggested Citation

  • Jongbae Kim & David Wilemon, 2010. "Accelerating the fuzzy front-end of NPD projects: methods and management," International Journal of Engineering Management and Economics, Inderscience Enterprises Ltd, vol. 1(1), pages 80-101.
    • Handle: RePEc:ids:ijemec:v:1:y:2010:i:1:p:80-101
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    Cited by:

    1. Jiaxu Huang & Haiqing Hu & Yong Wang, 2022. "Fuzzy Front-End Vertical External Involvement, Corporate Social Responsibility and Firms’ New Product Development Performance in the VUCA Age: From an Organizational Learning Perspective," Sustainability, MDPI, vol. 15(1), pages 1-21, December.

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