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Retailing supply chain with location-sensitive mobile channel: a game-theoretic investigation

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  • Wei Wei
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    Abstract

    Nowadays, manufacturers are increasingly adopting direct channels to increase financial performance and improve services. Location-sensitive mobile channel helps retailers attract nearby incumbent consumers. How such a channel influences supply chain performance is unknown. In this paper, we evaluate the performance of a decentralised supply chain that has three channels: an electronic channel, a mobile channel and a physical channel. We model the supply chain interaction in a Stackelberg game and derive conditions that mobile channel benefits the various supply chain participants.

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    Bibliographic Info

    Article provided by Inderscience Enterprises Ltd in its journal Int. J. of Electronic Finance.

    Volume (Year): 5 (2011)
    Issue (Month): 3 ()
    Pages: 261-271

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    Handle: RePEc:ids:ijelfi:v:5:y:2011:i:3:p:261-271

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    Web page: http://www.inderscience.com/browse/index.php?journalID=171

    Related research

    Keywords: mobile commerce; mobile supply chains; Stackelberg game; e-finance; game theory; electronic finance; m-commerce; retailing; supply chain management; location sensitive mobile channels; SCM; supply chain performance; decentralised supply chains.;

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