Retailing supply chain with location-sensitive mobile channel: a game-theoretic investigation
Abstract
Nowadays, manufacturers are increasingly adopting direct channels to increase financial performance and improve services. Location-sensitive mobile channel helps retailers attract nearby incumbent consumers. How such a channel influences supply chain performance is unknown. In this paper, we evaluate the performance of a decentralised supply chain that has three channels: an electronic channel, a mobile channel and a physical channel. We model the supply chain interaction in a Stackelberg game and derive conditions that mobile channel benefits the various supply chain participants.Download Info
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Bibliographic Info
Article provided by Inderscience Enterprises Ltd in its journal International Journal of Electronic Finance.
Volume (Year): 5 (2011)
Issue (Month): 3 (January)
Pages: 261-271
Contact details of provider:
Web page: http://inderscience.metapress.com/link.asp?target=journal&id=120008
Related research
Keywords: mobile commerce; mobile supply chains; Stackelberg game; e-finance; game theory; electronic finance; m-commerce; retailing; supply chain management; location sensitive mobile channels; SCM; supply chain performance; decentralised supply chains;References
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