IDEAS home Printed from https://ideas.repec.org/a/ids/ijdsrm/v1y2009i3-4p326-341.html
   My bibliography  Save this article

Marketing orientation in the Greek telecommunication market

Author

Listed:
  • Athanasios Papadimitriou
  • Ioannis Maroulas
  • Antonios Kargas

Abstract

The main objectives of the paper are to define and analyse the importance of marketing orientation across the Greek telecommunications companies and to develop an instrument for measuring the level of marketing orientation in these companies. The marketing orientation instrument was derived from analysis of the relevant marketing literature, leading to the development of a number of research hypotheses. Specifically, MARKOR scale (Jaworski and Kohli, 1993) was used to investigate the relationship between marketing orientation, customer intelligence and innovation in Greek telecommunication market. The empirical research findings confirmed positive relationships between marketing orientation, customer intelligence acquired by those companies and innovation, but not between marketing orientation and business performance.

Suggested Citation

  • Athanasios Papadimitriou & Ioannis Maroulas & Antonios Kargas, 2009. "Marketing orientation in the Greek telecommunication market," International Journal of Decision Sciences, Risk and Management, Inderscience Enterprises Ltd, vol. 1(3/4), pages 326-341.
    • Handle: RePEc:ids:ijdsrm:v:1:y:2009:i:3/4:p:326-341
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=31125
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Athanasios Papadimitriou & Antonios Kargas, 2012. "The relationship between organizational culture and market orientation in the Greek telecommunication companies," Netnomics, Springer, vol. 13(1), pages 1-23, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijdsrm:v:1:y:2009:i:3/4:p:326-341. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=254 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.