Managing Recreation Enterprises Efficiency under Conditions of Informatisation and Globalisation of Economy

The goal of the article is development of recommendations on improvement of the recreation enterprise efficiency management mechanism with consideration of new tendencies of globalisation and informatisation of economy. The article considers main approaches to determination of efficiency of entrepreneurial activity and proposes a classification of types of enterprise efficiency by the following criteria: nature of expenditures and results, environmental impact of the enterprise, duration of effect and localisation. The article marks out the cause-effect relation for each type of enterprise efficiency. It develops a scheme of elements of the mechanism of management of recreation enterprise efficiency and identifies conceptual principles of this mechanism. It offers the "recreation attractiveness" notion, which, unlike existing ones, reflects the essence of demand on enterprise services more accurately and facilitates development of the recreation enterprise recreation attractiveness management mechanism by criteria of recreation potential, prices and quality of enterprise services. Using this criteria as basic, the article builds methods of rating assessment of recreation enterprises. It is necessary to study deeper the methodical instruments for diagnostics of four elements of recreation enterprise functioning: external environment, recreation potential, organisational status and management potential.