Advanced Search
MyIDEAS: Login

Existence of Methodological Approaches to Development of the Concept of Increase of Regional Competitiveness (Using Example of the City of Chernihiv)

Contents:

Author Info

  • Romanova Anna A.

    ()
    (Chernihiv State Technological University)

Registered author(s):

    Abstract

    More and more attention is paid to significance of branding as an instrument of increase of competitiveness of the territories in the process of development of globalisation and urbanisation. However, today one can feel insufficiency of scientific research connected with selection of methods of formation of the brand concept, which are the most adequate for territorial identity. The article considers stages of the strategy of formation of the city brand as an instrument of increase of competitiveness of destinations. It analyses necessary resources of the territory and allocates competitive advantages, which should be included into the general concept of the city brand. It offers an optimisation complex of methods in the context of development of business processes and formation of effective branding of the city. For the first time ever the author applied the SWOT-analysis method for the study of recreation and tourist potential of the City of Chernihiv (Ukraine) and developed methods of ranking unique characteristics of destinations by the strength of their impact in the model of territorial identity. Using the new methods, based on quantitative sociological research, one van select key and auxiliary characteristics, which should be included into the basis of formation of the future concept of the city brand.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.business-inform.net/pdf/2013/7_0/74_79.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.

    Volume (Year): (2013)
    Issue (Month): 7 ()
    Pages: 74_79

    as in new window
    Handle: RePEc:idp:bizinf:y:2013:i:7:p:74_79

    Contact details of provider:
    Web page: http://www.business-inform.net

    Related research

    Keywords: destination; branding of territories; local infrastructure; SWOT-analysis; sociological research;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:idp:bizinf:y:2013:i:7:p:74_79. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alexey Rystenko).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.