Managing Corporate Social Responsibility in Foreign Markets
AbstractThe growth of a number of enterprises that carry out foreign economic activity and availability of social problems that need immediate solution resulted in a necessity to attract business to the principles of corporate social responsibility. At the same time, a necessity to control corporate social responsibility in foreign markets, which appeared in recent years, does not have sufficient practice and experience. All these resulted in a necessity to form a new generation of specialists, who would specialise in managing corporate social responsibility in foreign markets. The article analyses the modern state of the corporate social responsibility in domestic and foreign markets. It justifies a necessity to introduce principles of corporate social responsibility in foreign economic activity. It gives recommendations on conducting business of companies in foreign markets on principles of corporate social responsibility.
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Bibliographic InfoArticle provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.
Volume (Year): (2013)
Issue (Month): 4 ()
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Web page: http://www.business-inform.net
corporate social responsibility; stakeholders; strategy; enterprise; market; technology;
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