Advanced Search
MyIDEAS: Login to save this article or follow this journal

Modern Aspects of Development of Bank's Clienting Strategy

Contents:

Author Info

  • Bondarenko Alla F.

    (Ukrainian Academy of Banking of the National Bank of Ukraine)

  • Roskoshnaya Yelena A.

    ()
    (Ukrainian Academy of Banking of the National Bank of Ukraine)

  • Kosenko Viktoriya I.

    (Ukrainian Academy of Banking of the National Bank of Ukraine)

Registered author(s):

    Abstract

    The article describes theoretical approaches to definition of the concept of relations marketing (clienting). It justifies urgency of introduction of client-oriented marketing approach in bank activity for provision of effective interrelation of the bank with its clients, development of long-term relations with the aim of stable economic development of a financial and credit institution. It considers practical possibilities of application of modern innovation technologies of the bank marketing.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.business-inform.net/pdf/2013/3_0/313_318.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.

    Volume (Year): (2013)
    Issue (Month): 3 ()
    Pages: 313_318

    as in new window
    Handle: RePEc:idp:bizinf:y:2013:i:3:p:313_318

    Contact details of provider:
    Web page: http://www.business-inform.net

    Related research

    Keywords: bank strategy; bank service; marketing; innovation technology; clienting; client-bank system;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:idp:bizinf:y:2013:i:3:p:313_318. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alexey Rystenko).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.