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Innovative Development of Retail Businesses

Author

Listed:
  • Podkamennyy Igor N.

    (Kyiv National University of Trade and Economy)

  • Sovershennaya Irina A.

    (Kyiv National University of Trade and Economy)

Abstract

Retail sales in the world and in Ukraine are developing rapidly, which is not only the investment, but also to innovation. Innovations become the main trend of many retail businesses, and therefore the study and summary of experience of their use in the world is of particular relevance to national experts in the field of trade. In this regard, the article highlights the main trends of innovation leading trading companies, which include the introduction of a variety of process and marketing innovation, the constant focus on the changing needs of consumers. For further growth of retailers that operate in Ukraine, offered innovative areas of their development.

Suggested Citation

  • Podkamennyy Igor N. & Sovershennaya Irina A., 2013. "Innovative Development of Retail Businesses," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 1, pages 156-159.
    • Handle: RePEc:idp:bizinf:y:2013:i:1:p:156_159
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