Essence of the "Enterprise Management through Personnel Management" Paradigm

The article proves a necessity of consideration of personnel as a driving force of enterprise development. It studies and generalises the existing approaches of scientists to understanding the "enterprise management" and "personnel management" processes. It marks out problem and positive points of view of scientists with respect to identification of the role of personnel in the process of enterprise management and ensuring its development. It reveals the essence of the "management" and "enterprise management" categories and, on this basis, specifies the essence of the enterprise management process. It reveals the essence of the personnel management process and, generalising positive scientific approaches, justifies the "enterprise management through personnel management" paradigm. It proves the necessity of building the process of managing enterprises of any branch of economy on the basis of this paradigm and, in particular, trade enterprises.