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QR-technologies in Marketing Communication Activity of Trading Companies


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  • Dubovyk Tetyana V.

    (Kyiv National University of Trade and Economy)

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    The article offers creative solutions on integrated application of QR-codes with common technologies and with the help of Internet technologies in marketing communication activity of trading companies, which would allow increase the brand value of a trading company and its goods under own trade mark. It recommends to use QR-codes or bar-codes in retail trade on packing with transition to a mobile version of the Internet shop page. It characterises the process of use of QR-codes by users and gives proposals on application of QR-technologies in retail trade - provision of information through QR-codes to users, interaction with buyers with the help of QR-technologies through a software application created by a company and application in warehouse accounting by trading companies.

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    Bibliographic Info

    Article provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.

    Volume (Year): (2013)
    Issue (Month): 10 ()
    Pages: 363_366

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    Handle: RePEc:idp:bizinf:y:2013:i:10:p:363_366

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    Related research

    Keywords: QR-technology; QR-code; trading company; Internet; marketing communication activity;


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