QR-technologies in Marketing Communication Activity of Trading Companies
AbstractThe article offers creative solutions on integrated application of QR-codes with common technologies and with the help of Internet technologies in marketing communication activity of trading companies, which would allow increase the brand value of a trading company and its goods under own trade mark. It recommends to use QR-codes or bar-codes in retail trade on packing with transition to a mobile version of the Internet shop page. It characterises the process of use of QR-codes by users and gives proposals on application of QR-technologies in retail trade - provision of information through QR-codes to users, interaction with buyers with the help of QR-technologies through a software application created by a company and application in warehouse accounting by trading companies.
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Bibliographic InfoArticle provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.
Volume (Year): (2013)
Issue (Month): 10 ()
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Web page: http://www.business-inform.net
QR-technology; QR-code; trading company; Internet; marketing communication activity;
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