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Analysis of Approaches to Formation of the Image Policy of a Region

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Author Info

  • Yachmenyova Valentyna M.

    ()
    (The National Academy of Environmental Protection and Resort Development)

  • Volobuyev Ihor V.

    ()
    (The National Academy of Environmental Protection and Resort Development)

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    Abstract

    The article is devoted to analysis of modern approaches to the process of formation of image policy. It specifies main advantages and shortcomings of developments on formation of the image policy. The specified advantages would become a basis for formation and realisation of the image policy of a region. The article considers the existing regulatory acts, which regulate formation and realisation of the image policy in a certain region. It formulates main requirements to the process of formation of the image policy of a region. It shows specific features of formation of the image policy of a region. It identifies that formation of the concept of the image policy should be accompanied with the following conditions: image of a region should correspond with the strategy of development of a region in general; the image should be interconnected and exist at three levels: international (external image policy), state (institutional) and regional (for the population of a region).

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    File URL: http://www.business-inform.net/pdf/2013/10_0/167_172.pdf
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    Bibliographic Info

    Article provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.

    Volume (Year): (2013)
    Issue (Month): 10 ()
    Pages: 167_172

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    Handle: RePEc:idp:bizinf:y:2013:i:10:p:167_172

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    Web page: http://www.business-inform.net

    Related research

    Keywords: image strategy; image tactics; efficiency; concept; positioning;

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