Marketing of Multual Relations in Supply Chains Management
AbstractThe evolution of theory of marketing of mutual relations as pre-conditions of expansion of conception of management the chains of deliveries is investigational in conception managements by the chains of demand, which is directed on forming of competitive edges of their participants.
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Bibliographic InfoArticle provided by RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics in its journal Business Inform.
Volume (Year): (2012)
Issue (Month): 7 ()
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Web page: http://www.business-inform.net
concept of supply chain management; logistics; supply chain relationships; evolution theory of relationship marketing; the concept of demand chain management;
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