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Modelo De Cuantificación Del Impacto De La Falsificación De Productos En El Valor De La Empresa / Model For Measuring The Impact Of Product Falsifi Cation On The Value Of The Company

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  • Rodríguez Morales, Katia Lorena

    ()
    (Escuela Superior Politécnica del Litoral (Ecuador))

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    Abstract

    Debido a la diferencia en legislación y controles, últimamente es cuando los falsificadores han encontrado mayores facilidades para falsificar y crear una economía paralela que causa perjuicios sociales y afecta a empresas dueñas de marcas originales, lo que hace necesario cuantificar este daño. Se desarrolla un modelo financiero que permita valorar el cambio de valor de una empresa perjudicada debido a la falsificación, describiendo cómo este fenómeno afecta negativamente en la cantidad demandada de los originales e impacta en los gastos de la empresa que busca defender su valor. / Due to the difference in legislation and controls, lately is when counterfeiters have found greater opportunities to counterfeit and create a parallel economy that causes social damages, and affects companies that own original brands, making it necessary to quantify this damage. We developed a financial model on which to assess the change in value of a company harmed due to counterfeiting, describing how it affects negatively the quantity demanded of the originals, and the firm's expenses while seeking to preserve its value.

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    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 20 (2014)
    Issue (Month): 2 ()
    Pages: 95-101

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    Handle: RePEc:idi:jiedee:v:20:y:2014:i:2:p:95-101

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    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Falsificaciones; Valoración de marcas; Flujo de caja descontado; Counterfeit; Brand valuation; Discounted cash flow;

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