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Product Efficiency In The Spanish Automobile Market / Eficiencia De Producto En El Mercado Espa˜Nol Del Automóvil

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Author Info

  • González, Eduardo

    ()
    (Universidad de Oviedo (España))

  • Ventura, Juan

    ()
    (Universidad de Oviedo (España))

  • Cárcaba, Ana

    ()
    (Universidad de Oviedo (España))

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    Abstract

    This paper evaluates product efficiency in the Spanish automobile market. We use non parametric frontier techniques in order to estimate product efficiency scores for each model. These scores reflect the minimum price for which each car could be sold, given the bundle of tangible features it offers in comparison to the best-buy models. Unlike previous research, we use discounted prices which have been adjusted by car dealerships to meet sale targets. Therefore, we interpret the efficiency scores as indicators of the value of the intangible features of the brand. The results show that Audi, Volvo, Volkswagen and Mercedes offer the greatest intangible value, since they are heavily overpriced in terms of price/product ratios. Conversely, Seat, Kia, Renault and Dacia are the brands that can be taken as referent in terms of price/product ratios. / Este artículo analiza la eficiencia de producto en el mercado español del automóvil, utilizando para ello métodos de frontera no paramétricos. Los índices de eficiencia de producto indican el precio mínimo a que cada automóvil podría venderse, dado el conjunto de atributos tangibles que ofrece en comparación con las mejores compras. A diferencia de investigaciones previas, se utilizan los precios ajustados que incluyen los descuentos hechos por los concesionarios para poder alcanzar los objetivos de ventas. Esto permite interpretar los índices de eficiencia como un indicador del valor de las características intangibles de cada modelo. Los resultados muestran que son Audi, Volvo, Volkswagen y Mercedes las marcas que ofrecen un mayor valor intangible, dado que sus modelos tienen una relación precio/producto muy desfavorable. Por el contrario, Seat, Kia, Renault y Dacia son las marcas que pueden tomarse como referencia en términos de su relación precio/producto.

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    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 19 (2013)
    Issue (Month): 1 ()
    Pages: 1-7

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    Handle: RePEc:idi:jiedee:v:19:y:2013:i:1:p:1-7

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    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Product efficiency; DEA; Automobile; Spain; Eficiencia de producto; DEA; Automóvil; España;

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