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La Investigación Sobre Franquicia /

Author

Listed:
  • Díez de Castro, E. C

    (Universidad de Sevilla (España))

  • Rondán Cataluña, F. C.

    (Universidad de Sevilla (España))

Abstract

Elango y Fried después de realizar una exhaustiva revisión de la literatura sobre franquicia, publican en 1997 un trabajo en el que se muestran agrupados en tres líneas de investigación, los principales artículos que estos autores catalogan de científicos. En este artículo proponemos una clasificación de líneas de investigación sobre franquicia con independencia de la existencia o no de investigaciones, así como del número de las mismas. Dentro de cada línea señalamos los contenidos y principales contribuciones hasta el momento actual. / Elango and Fried after carryíng out an exhaustive review of the literature about franchising, they published ín 1997 a paper in which the maín articles that these authors classify as scientific were shown grouped in three research lines. In this paper we propose a classification of stream research about franchising with independence of the existence of researches, as well as of the number of the same ones. Inside each line we point out the contents and main contributions until the current moment.

Suggested Citation

  • Díez de Castro, E. C & Rondán Cataluña, F. C., 2004. "La Investigación Sobre Franquicia /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 10(3), pages 71-96.
  • Handle: RePEc:idi:jiedee:v:10:y:2004:i:3:p:71-96
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