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PEST Analysis of Serbia

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Author Info

  • Ivan Stosic

    ()
    (Institute of Economic Sciences, Belgrade, Serbia)

  • Drasko Nikolic

    ()
    (Institute of Economic Sciences, Belgrade, Serbia)

  • Aleksandar Zdravkovic

    ()
    (Institute of Economic Sciences, Belgrade, Serbia)

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    Abstract

    The main purpose of this paper is to examine the impact of the current Serbian macro-environment on the businesses through the implementation of PEST analysis as a framework for assessing general or macro environment in which companies are operating. The authors argue the elements in presented PEST analysis indicate that the current macro-environment is characterized by the dominance of threats and weaknesses with few opportunities and strengths. Consequently, there is a strong need for faster implementation of structural changes in order to eliminate or minimize the impact of weaknesses and threats of the current macro-environment and create more favorable business climate that would enable companies to formulate effective strategies and to raise their business performances.

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    File URL: http://www.ien.bg.ac.rs/index.php/en/2012/2012-1-2
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    Bibliographic Info

    Article provided by Institute of Economic Sciences in its journal Economic Analysis.

    Volume (Year): 45 (2012)
    Issue (Month): 1-2 ()
    Pages: 59-73

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    Handle: RePEc:ibg:eajour:v:45:y:2012:i:1-2:p:59-73

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    Related research

    Keywords: Pest analysis; Serbia; business climate; macro-environment; strategic management; enterprises;

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