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Emphasizing Managerial Viability Of The Economic Forces Concentration Held By The Acquiring And The Acquired Company Within The Merger Process

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  • BURLACU, Natalia
  • CRINTEA, Mariana
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    Abstract

    Emphasizing managerial viability of the economic forces concentration held by the acquiring and the acquired company within the merger process is setting the basis for ensuring future fulfillment of performance metrics. Thus structural and functional parameters must be taken into consideration upon  shaping  the  company’s  overall  strategy  within a well analyzed environment. Moreover, as the main objective of the new created entity, the managerial board will reconsider and act upon achieving an economically successful merger with due results, assessing past and current results and introducing the short-medium-long term objectives, making the company more visible within the specialized market, monitoring results in order to sustain reasonable improvements that will indeed increase productivity and company profits. Consequently,  the  merger  will  affect  all  of  the  company’s  resources  and  for  sure  interfere with the organizational culture in its transition from adequacy to excellence. Thus, in  order  to  increase  the  company’s  managerial  viability  it  must  be taken into account both integrated and interactive modern adequate management tools.

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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/7/9.pdf
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    Bibliographic Info

    Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

    Volume (Year): 2 (2012)
    Issue (Month): 3 (September)
    Pages: 63-69

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    Handle: RePEc:hmm:journl:v:2:y:2012:i:3:p:63-69

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    Web page: http://holisticmarketingmanagement.ro

    Related research

    Keywords: managerial viability; economic forces concentration; the merger process; optimal economic cooperation; recovery and revival of companies;

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