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Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable

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  • PURCAREA, Theodor Purcarea

Abstract

The key-factor in profitability of the small and medium enterprises based on knowledge is the intellectual capital and non-corporal actives of those. The empirical formers studies confirm that the intellectual capital has a great impact to the performances of the small and medium enterprises based on knowledge. The aim of this article is to exam the inter-relations and inter-actions between the components of the intellectual capital and the non-corporal actives in the process of evaluation the performances of the enterprises based on knowledge that is a competitive sustainable advantage. These are basic for help the decisions of the management o allocate resources and the decision of the investors regarding the correlation between value and price.

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File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/5/1.pdf
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Bibliographic Info

Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

Volume (Year): 2 (2012)
Issue (Month): 1 (May)
Pages: 04-05

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Handle: RePEc:hmm:journl:v:2:y:2012:i:1:p:04-05

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Web page: http://holisticmarketingmanagement.ro

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