Customer Relationship Management - A Major Element Of The Companyâ€™S Business Strategy
AbstractThe present research paper points out the major role that Academic Marketing plays in attracting students to universities focusing on quality and satisfaction, a role based on research development, on offering educational services at high standards of performance and thorough knowledge. In the knowledge-based society, Academic Marketing is becoming more and more important because â€œhigher education guarantees the one who has benefited from it a higher salary, a long activity on the labour market, an increased carrier mobility and a high quality of life. (Demetris Vrontis, Alkis Thrassou, Yioula Melanthiou , 2007, p. 980)
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 1 (2011)
Issue (Month): 3 (September)
Contact details of provider:
Web page: http://holisticmarketingmanagement.ro
academic marketing; knowledge-based society; quality; satisfaction;
Find related papers by JEL classification:
- I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea).
If references are entirely missing, you can add them using this form.