Customer Relationship Management - A Major Element Of The Companyâ€™S Business Strategy
AbstractThe present research paper points out the major role that Academic Marketing plays in attracting students to universities focusing on quality and satisfaction, a role based on research development, on offering educational services at high standards of performance and thorough knowledge. In the knowledge-based society, Academic Marketing is becoming more and more important because â€œhigher education guarantees the one who has benefited from it a higher salary, a long activity on the labour market, an increased carrier mobility and a high quality of life. (Demetris Vrontis, Alkis Thrassou, Yioula Melanthiou , 2007, p. 980)
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 1 (2011)
Issue (Month): 3 (September)
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Web page: http://holisticmarketingmanagement.ro
academic marketing; knowledge-based society; quality; satisfaction;
Find related papers by JEL classification:
- I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
- I23 - Health, Education, and Welfare - - Education - - - Higher Education and Research Institutions
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