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Customer Relationship Management - A Major Element Of The Company’S Business Strategy


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  • DUMITRU, Nicoleta Rossela
  • AVRAM, Emanuela Maria
  • EDU, Tudor


The present research paper points out the major role that Academic Marketing plays in attracting students to universities focusing on quality and satisfaction, a role based on research development, on offering educational services at high standards of performance and thorough knowledge. In the knowledge-based society, Academic Marketing is becoming more and more important because “higher education guarantees the one who has benefited from it a higher salary, a long activity on the labour market, an increased carrier mobility and a high quality of life. (Demetris Vrontis, Alkis Thrassou, Yioula Melanthiou , 2007, p. 980)

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Bibliographic Info

Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

Volume (Year): 1 (2011)
Issue (Month): 3 (September)
Pages: 22-29

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Handle: RePEc:hmm:journl:v:1:y:2011:i:3:p:22-29

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Keywords: academic marketing; knowledge-based society; quality; satisfaction;

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