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Alternative Labeling Programs and Purchasing Behavior toward Organic Foods: The Case of the Participatory Guarantee Systems in Brazil

Author

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  • Giovanna Sacchi

    (Department of Management, Ca' Foscari University of Venice, San Giobbe—Cannaregio 873, Venice 30121, Italy)

  • Vincenzina Caputo

    (Department of Food and Resource Economics, Korea University, Anamdong-5-1, Seongbukgu, Seoul 136-701, Korea)

  • Rodolfo M. Nayga

    (Department of Food and Resource Economics, Korea University, Anamdong-5-1, Seongbukgu, Seoul 136-701, Korea
    Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR 72701, USA
    Norwegian Agricultural Economics Research Institute, Storgata 2/4/6, Oslo NO-0155, Norway)

Abstract

Regulatory standards and certification models are essential tools guaranteeing the authenticity of organic products. In particular, third-party certification is useful to consumers since it provides guarantees regarding production processes and food quality. In an attempt to cope with the costs and bureaucratic procedures related to the adoption of such certification, groups of small producers have begun to rely upon alternative quality assurance systems such as Participatory Guarantee Systems (PGS). This study contextualizes and analyzes the PGS scheme and describes the Brazilian Rede Ecovida de Agroecologia network. We then investigate the effect of various factors on Brazilian consumers’ purchasing behavior for organic products guaranteed by PGS. The results show that employed and older consumers who live in rural and suburban areas are more likely to buy organic PGS products.

Suggested Citation

  • Giovanna Sacchi & Vincenzina Caputo & Rodolfo M. Nayga, 2015. "Alternative Labeling Programs and Purchasing Behavior toward Organic Foods: The Case of the Participatory Guarantee Systems in Brazil," Sustainability, MDPI, vol. 7(6), pages 1-20, June.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:6:p:7397-7416:d:50901
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    Cited by:

    1. Sonja Kaufmann & Christian R. Vogl, 2018. "Participatory Guarantee Systems (PGS) in Mexico: a theoretic ideal or everyday practice?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(2), pages 457-472, June.
    2. Mirka Erler & Christoph Dittrich, 2020. "Middle Class, Tradition and the Desi-Realm—Discourses of Alternative Food Networks in Bengaluru, India," Sustainability, MDPI, vol. 12(7), pages 1-15, March.
    3. Giovanni Dara Guccione & Elena Pagliarino & Ilaria Borri & Alessandra Vaccaro & Patrizia Borsotto, 2021. "A Participatory Analysis of the Control and Certification System in the Italian Organic Rice Value Chain," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    4. Enthoven, Laura & Van den Broeck, Goedele, 2023. "How to boost the local trade of participatory guarantee system (PGS)-certified produce? A value chain perspective in Huánuco, Peru," Ecological Economics, Elsevier, vol. 212(C).
    5. Livia Marchetti & Valentina Cattivelli & Claudia Cocozza & Fabio Salbitano & Marco Marchetti, 2020. "Beyond Sustainability in Food Systems: Perspectives from Agroecology and Social Innovation," Sustainability, MDPI, vol. 12(18), pages 1-24, September.
    6. Walid Mukahhal & Gumataw Kifle Abebe & Rachel A. Bahn, 2022. "Opportunities and Challenges for Lebanese Horticultural Producers Linked to Corporate Buyers," Agriculture, MDPI, vol. 12(5), pages 1-16, April.
    7. Charalampia N. Anastasiou & Kiriaki M. Keramitsoglou & Nikos Kalogeras & Maria I. Tsagkaraki & Ioanna Kalatzi & Konstantinos P. Tsagarakis, 2017. "Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece," Sustainability, MDPI, vol. 9(8), pages 1-17, August.
    8. Biancamaria Torquati & Sergio Pedini & Fabio Maria Santucci & Riccardo Da Re, 2021. "Participatory Guarantee System and Social Capital for Sustainable Development in Brazil: The Case Study of OPAC Orgânicos Sul de Minas," Sustainability, MDPI, vol. 13(20), pages 1-18, October.
    9. Oscar José Rover & Bernardo Corrado De Gennaro & Luigi Roselli, 2016. "Social Innovation and Sustainable Rural Development: The Case of a Brazilian Agroecology Network," Sustainability, MDPI, vol. 9(1), pages 1-14, December.
    10. Solfanelli, Francesco & Ozturk, Emel & Pugliese, Patrizia & Zanoli, Raffaele, 2021. "Potential outcomes and impacts of organic group certification in Italy: An evaluative case study," Ecological Economics, Elsevier, vol. 187(C).
    11. Eugenio DEMARTINI & Anna GAVIGLIO & Alberto PIRANI, 2017. "Farmers' motivation and perceived effects of participating in short food supply chains: evidence from a North Italian survey," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 63(5), pages 204-216.
    12. Tommaso Fantechi & Caterina Contini & Gabriele Scozzafava & Leonardo Casini, 2022. "Consumer preferences for wild game meat: evidence from a hybrid choice model on wild boar meat in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 10(1), pages 1-18, December.
    13. Marta López Cifuentes & Christian Reinhard Vogl & Mamen Cuéllar Padilla, 2018. "Participatory Guarantee Systems in Spain: Motivations, Achievements, Challenges and Opportunities for Improvement Based on Three Case Studies," Sustainability, MDPI, vol. 10(11), pages 1-25, November.
    14. Aloísia Rodrigues Hirata & Luiz Carlos Dias Rocha & Thiago Rodrigo de Paula Assis & Vanilde Ferreira de Souza-Esquerdo & Sonia Maria Pessoa Pereira Bergamasco, 2019. "The Contribution of the Participatory Guarantee System in the Revival of Agroecological Principles in Southern Minas Gerais, Brazil," Sustainability, MDPI, vol. 11(17), pages 1-15, August.
    15. Mamen Cuéllar-Padilla & Isabel Haro-Pérez & Mirene Begiristain-Zubillaga, 2022. "Participatory Guarantee Systems: When People Want to Take Part," Sustainability, MDPI, vol. 14(6), pages 1-18, March.
    16. Farreras, Verónica & Salvador, Pablo F., 2022. "Why do some Participatory Guarantee Systems emerge, become effective, and are sustained over time, while others fail? An application of the Ostrom social-ecological system framework," Land Use Policy, Elsevier, vol. 118(C).
    17. Leomara Battisti Telles & Luciano Medina Macedo & Juliana Vitória Messias Bittencourt, 2017. "Brazilian Solidarity Economy Rural Organizations: Validating Performance Evaluation Criteria Based on Decision Makers’ Perception," Sustainability, MDPI, vol. 9(6), pages 1-15, June.
    18. Nathalie Binder & Christian Reinhard Vogl, 2018. "Participatory Guarantee Systems in Peru: Two Case Studies in Lima and Apurímac and the Role of Capacity Building in the Food Chain," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    19. Lemeilleur, S. & Allaire, G., 2019. "Participatory Guarantee Systems for organic farming: reclaiming the commons," Working Papers MoISA 201902, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    20. Sonja Kaufmann & Nikolaus Hruschka & Luis Vildozo & Christian R. Vogl, 2023. "Alternative Food Networks in Latin America—exploring PGS (Participatory Guarantee Systems) markets and their consumers: a cross-country comparison," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(1), pages 193-216, March.
    21. Sonja Kaufmann & Nikolaus Hruschka & Christian R. Vogl, 2020. "Bridging the Literature Gap: A Framework for Assessing Actor Participation in Participatory Guarantee Systems (PGS)," Sustainability, MDPI, vol. 12(19), pages 1-26, October.

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