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Assessing Uncertainty in New-Product Forecasts

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  • Nick Guthrie
  • Des Markland

Abstract

Nick and Des discuss an approach implemented at AstraZeneca to forecast the commercial success of new pharmaceutical products. The article is a virtual tutorial for group assessment of the uncertainties for any new product with long development times. Copyright International Institute of Forecasters, 2010

Suggested Citation

  • Nick Guthrie & Des Markland, 2010. "Assessing Uncertainty in New-Product Forecasts," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 16, pages 32-39, Winter.
    • Handle: RePEc:for:ijafaa:y:2010:i:16:p:32-39
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