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The Forecasting Mantra: A Holistic Approach to Forecasting and Planning

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Author Info
Alec Finney
Martin Joseph
Abstract

Applying decades of experience in pharmaceutical forecasting, Alec Finney and Martin Joseph offer a template for steering the forecasting and planning process through organizational pitfalls to a successful outcome. Some lessons were learned the hard way; but aren't these lessons the most convincing? Copyright International Institute of Forecasters, 2009

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Publisher Info
Article provided by International Institute of Forecasters in its journal Foresight: The International Journal of Applied Forecasting.

Volume (Year): (2009)
Issue (Month): 12 (Winter)
Pages: 5-13
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Handle: RePEc:for:ijafaa:y:2009:i:12:p:5-13

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This page was last updated on 2009-12-8.

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