Stephen Schnaars notes that the Kenneth Kahn book is one of the few books that steers a wide path around the most commonly-covered time series techniques, concentrating instead on 20 new-product forecasting techniques. While Schnaars finds that brevity of coverage and lack of empirical support are deficiencies, he considers the book's strength to be the clear and easy-to-understand discussions for managers. Copyright International Institute of Forecasters, 2007
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