Economic Implications Of Several Special Proper Nouns
AbstractOur ability to function in today’s social and economic world is mightily affected by our language skills and word knowledge. A spoken language is dynamic, its vocabulary being enriched by new words all the time. A special category of lexical creations are the eponyms and the antonomasias, linking various fields: literature, history, mythology, economics, marketing, law etc. A brief analysis of some of these proper names, now common nouns, shows us that poor interdisciplinary knowledge makes the understanding of a text almost impossible. Eponyms and antonomasia are met in everyday language. Their study yields a fascinating insight into the rich heritage of the languages and their development. From a legal and an economic point of view, these phenomena have affected the right of a trademark since becoming legal. It is true that finding a name for a new product is a risky approach, particularly from the financial point of view. The paper provides examples and discusses the most important aspects implied by these linguistic issues.
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Bibliographic InfoArticle provided by Spiru Haret University, Faculty of Management Brasov in its journal Review of General Management.
Volume (Year): 13 (2011)
Issue (Month): 1 (May)
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Web page: http://www.spiruharet.ro/facultati/facultate.php?id=7
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economic phenomenon; brand risk; linguistic phenomenon; lexical creations;
Find related papers by JEL classification:
- A1 - General Economics and Teaching - - General Economics
- M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
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