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Economic Implications Of Several Special Proper Nouns

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  • Ana MUNTEANU

    ()
    (Spiru Haret University, Romania, Faculty of Management, Brasov)

  • Dorina LUPAN*

    ()
    (Spiru Haret University, Romania, Faculty of Management, Brasov)

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    Abstract

    Our ability to function in today’s social and economic world is mightily affected by our language skills and word knowledge. A spoken language is dynamic, its vocabulary being enriched by new words all the time. A special category of lexical creations are the eponyms and the antonomasias, linking various fields: literature, history, mythology, economics, marketing, law etc. A brief analysis of some of these proper names, now common nouns, shows us that poor interdisciplinary knowledge makes the understanding of a text almost impossible. Eponyms and antonomasia are met in everyday language. Their study yields a fascinating insight into the rich heritage of the languages and their development. From a legal and an economic point of view, these phenomena have affected the right of a trademark since becoming legal. It is true that finding a name for a new product is a risky approach, particularly from the financial point of view. The paper provides examples and discusses the most important aspects implied by these linguistic issues.

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    Bibliographic Info

    Article provided by Spiru Haret University, Faculty of Management Brasov in its journal Review of General Management.

    Volume (Year): 13 (2011)
    Issue (Month): 1 (May)
    Pages: 122-133

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    Handle: RePEc:fmb:journl:v:13:y:2011:i:1:p:122-133

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    Web page: http://www.spiruharet.ro/facultati/facultate.php?id=7
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    Related research

    Keywords: economic phenomenon; brand risk; linguistic phenomenon; lexical creations;

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