As consumer demographics continue to change, an increasing percentage of the U.S. population is represented by those of Hispanic origin. For financial institutions, this change is significant because many Hispanic consumers lack formal banking relationships. The are unbanked. This article discusses future population projections and how these changes are playing out in the Tenth District states. The authors also describe survey results from the Federal Reserve Bank of Kansas City's survey of Hispanic consumers in Garden City, Kansas. These survey results help explain why many Hispanic consumers are unbanked. In addition, the article describes strategies used by Garden City bankers to overcome barriers that contribute to Hispanic consumers remaining unbanked.
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