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Banks building markets by building communities

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Author Info
Community Affairs Office
Abstract

Banks, their customers and the local community share the long-term benefits of meaningful community investments. They strengthen the bank's reputation, making it easier to attract new customers and retain existing ones. The more financially secure these investments make customers, the more financially productive they can become. And the more financially successful a bank and its customers, the more they can contribute to the growth and vitality of the local economy. So by integrating community investments into their strategic planning, banks can generate financial, social and economic value for themselves and the larger community. Three of the most important vehicles for accomplishing this are education, technology and health care.

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File URL: http://dallasfed.org/ca/bcp/2008/bcp0801.cfm
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File URL: http://dallasfed.org/ca/bcp/2008/bcp0801.pdf
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Publisher Info
Article provided by Federal Reserve Bank of Dallas in its journal Banking and Community Perspectives.

Volume (Year): (2008)
Issue (Month): ()
Pages: 3-8
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Handle: RePEc:fip:feddpe:y:2008:p:3-8:n:1

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Web page: http://www.dallasfed.org/
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Related research
Keywords: Community development ; Community banks ; Education - Economic aspects ; Technology - Economic aspects ; Medical care;

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This page was last updated on 2009-12-31.


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