www.your-community-bank.com: community banks are going online
AbstractResponding to threats from competitors smaller, community-based banks are beginning to venture online through web site development and Internet banking services. The Internet is seen as an "equalizer" allowing even the smallest, geographically-limited institution the opportunity to reach a wider customer base without having to build expensive branches. But what happens to the community bank when it throws open its doors in cyberspace? Luxman Nathan looks at the involvement of community banks with Internet banking and examines some of the potential challenges they face as they adopt this new service delivery channel.
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Bibliographic InfoArticle provided by Federal Reserve Bank of Boston in its journal Communities and Banking.
Volume (Year): (1999)
Issue (Month): Fall ()
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- Hernández-Murillo, Rubén & Llobet, Gerard & Fuentes, Roberto, 2010.
"Strategic online banking adoption,"
Journal of Banking & Finance,
Elsevier, vol. 34(7), pages 1650-1663, July.
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