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Effective Factors In Nsd Process Of Iranian Active Science-Based Businesses In The Field Of Nutrition Counseling

Author

Listed:
  • Mohammad Reza Meigounpoory

    (Assistant Professor, Faculty of Entrepreneurship University of Tehran, Tehran, Iran)

  • Aliye Hashemi

    (M.A Student, Faculty of Entrepreneurship University of Tehran, Tehran, Iran)

  • Jahangir Yadollahi Farsi

    (Associate Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran)

  • Yousof Azizi

    (MPP Student, Ford School of Public Policy University of Michigan)

Abstract

The intensive competition to offer new services in health care systems plus the patients tendency to receive appropriate and modern services have led to the application of innovations. In order to innovate in nutrition counseling services, New Service Development (NSD) process providing the least cost and most efficiency for enterprises, is one of the most appropriate solutions. The aim of this study was to identify effective factors of NSD process in the field of nutrition counseling. To implement the study, qualitative data were collected through semi-structured face to face interviews. In fact, the attempt was for the methodology involving in-depth interviews with academic experts and managers of nutrition counseling businesses in Tehran to be described. The gathered data were analyzed using axial and open coding methods. The results indicated that the NSD process in the field of nutrition counseling businesses contains four main stages and 15 different categories. Consequently, new concept development, SWOT, business analysis, system and process design, personnel training, pilot planning, marketing, branding, and developmental strategies are the effective factors in NSD process in the field of nutrition counseling.

Suggested Citation

  • Mohammad Reza Meigounpoory & Aliye Hashemi & Jahangir Yadollahi Farsi & Yousof Azizi, 2013. "Effective Factors In Nsd Process Of Iranian Active Science-Based Businesses In The Field Of Nutrition Counseling," Far East Journal of Psychology and Business, Far East Research Centre, vol. 10(4), pages 33-39, January.
    • Handle: RePEc:fej:articl:v:10a:y:2013:i:4:p:33-39
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    References listed on IDEAS

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    1. Indranil R. Bardhan & Vish V. Krishnan & Shu Lin, 2007. "Project Performance and the Enabling Role of Information Technology: An Exploratory Study on the Role of Alignment," Manufacturing & Service Operations Management, INFORMS, vol. 9(4), pages 579-595, May.
    2. Wilfred Dolfsma, 2004. "The Process Of New Service Development — Issues Of Formalization And Appropriability," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 8(03), pages 319-337.
    3. Mohammad Reza Meigounpoory & Pedram Yazdani & Parvin Mirmiran & Mostafa Maleki Someah Lu, 2011. "Study on the impact of dietitians occupational status on their recognition of ntrepreneurial opportunities in the field of nutrition counseling for diabetic patients," Far East Journal of Psychology and Business, Far East Research Centre, vol. 4(2), pages 15-23, September.
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    More about this item

    Keywords

    Innovation; Nutrition counseling; New Service Development;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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